Privately-held ERP sector giant Infor has conceded it is "under-represented" in the UK channel after announcing the signging of software services provider Cambridge Online to plot an assault on the discrete manufacturing industry.
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Infor regional vice president of UK channels, Tim Szabronski, set out plans to add around 10 new partners in the UK by the mid-point of the decade. "There has been no consistent channel programme or approach," he said.
"The products [Infor10 ERP Business] that Cambridge will be selling are sold through partners in the US but not in Europe," added Szabronski.
Cambridge, which is also a Microsoft Gold Partner, said it was looking to penetrate deeper into its core market and hence needed to be partnered with a specialist in "handling the unique pressures associated with discrete, custom manufacturers in which agility and responsiveness are essential," according to CEO Ray Olds.
For its part in the relationship, Cambridge will be providing sales, installation, integration and comprehensive support for Infor's channel plans, and has already set up a new team to handle the potential market.