Over 500 under-performing EMEA partners, including an unspecified number in the UK, will be cut in the coming weeks as networking and comms vendor Avaya gets tough with its channel.
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At its EMEA partner conference in Berlin this morning, Avaya's worldwide channel vice president Jeremy Butt fleshed out some of the changes it formally announced yesterday, set new revenue thresholds and told partners: "We don't want opportunists and we don't want ambulance-chasers."
One of the new measures of reseller performance to be introduced is customer satisfaction scoring, which has been made mandatory for all partners in Avaya's Connect programme since 1 October.
"You will have to have a minimum number of customer satisfaction surveys [scored] above 3 or 3.1, on a scale of one to five, depending on your level," said Butt. "And I do expect we'll be losing a few more partners during the year based on customer satisfaction, and I'm okay with that."