Infrastructure management and security automation vendor Osirium has launched a desktop app designed to bolster its VARs' sales and marketing efforts.
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The app, which will include access to resources such as video tutorials, presentations and case studies, has been designed to shorten channel sales cycles, Osirium claimed.
It will also include information and resources to help partners create bespoke campaigns designed to respond to key pain points among end-users.
This will be backed up by research into security concerns, conducted by Osirium and Quocirca analysts, which is to be made available via the new app.
Osirium CEO David Guyatt said the firm was hoping this approach would "provide a far better way of securing the commitment of our business partners".
"This application provides a fantastic launchpad for our business partners to confidently engage prospects," he said.