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The Channel Transformation Alliance includes a list of household names as founding members in addition to the distributor including HP, Microsoft, CA Technologies, Symantec, Kingston, APC, SNIA Europe and Solution Provider Community International.
The alliance will promote education around cloud, managed services and emerging technologies based on the belief that the channel will be operating more heavily in those areas in the future. Education offered will focus on helping resellers through the transition from established business models to the more flexible ones used in the cloud and helping partners establish new methods of measuring success for customers.
"While some observers predict the demise or dis-intermediation of the IT reseller channel in the era of cloud computing and emerging technologies, the Channel Transformation Alliance believes that the reseller channel remains the primary route-to-market and that resellers will not only survive through this industry transformation, but also thrive in the era of cloud computing and IT-as-a-Service," says Jason Beal, senior director, services and cloud computing, Ingram Micro EME.
"The Channel Transformation Alliance believes it is our role and duty to provide the IT reseller channel with the education, roadmaps, and best practices to make this transition and develop a business model for success with cloud computing," he added.
The mood of others that have signed up to the Alliance was also one of looking to the future with Klaus Rumsauer, Channel & SMB sales director, Enterprise Server, Storage and Networking, HP EMEA, keen to help resellers advance in a cloud world.
"The Channel Transformation Alliance will help drive greater visibility into the opportunities and benefits that cloud computing brings to the IT channel at large, as well as providing information on how to overcome perceived challenges, and HP is proud to be a founding member," he said.