Ingram Micro will launch a programme designed to attract new Cisco resellers later on this month, the distributor has said.
The firm has developed a pan-European programme, dubbed 'Fly Higher', with assistance from the vendor, to help develop and accelerate dealer profitability on Cisco's product and services portfolio.
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The programme will be split into four tracks, including setting-up as a Registered partner - the entry level tier for Cisco VARs - through building up knowledge around Cisco product, and sales and training awards.
The highest level of the programme will take the form of a tailer-made sales acceleration programme to help resellers target high-level sales.
Ingram Micro Europe's Cisco business development manager, Benno Wijnen, said the programme would "play a vital role in connecting the broad offer from cisco with the specific needs of resellers in the SMB channel."