Consumer storage specialist Drobo has picked former HP UK and Ireland enterprise storage channel sales manager Marcus Thompson as senior director of EMEA sales as it bets that the launch of a major new SMB storage product will help it ramp up its channel-facing business.
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Drobo,which officially rebranded from Data Robotics last month, says its business products outsold the consumer lines for the first time last quarter, accounting for just over 50% of the business.
Jim Sherhart, Drobo's senior director of business development and product marketing, told MicroScope that Thompson's appointment was just part of a push to get "new storage DNA on the sales side".
"Marcus has relationships with the distributors and VARs that we want to be selling to, which gives us more credibility with a reseller audience," he said.
The firm, well known as a supplier of desktop storage devices, has packed its new b1200i 12-bay rackable SAN with features more commonly found at the enterprise end of the storage market, according to Sherhart, who said that resellers had been asking Drobo for more functionality without major price point increases.
"We're delivering easily the biggest, fastest Drobo to date. It does things that you'd expect to see in enterprise-grade solutions, such as thin provisioning, and has greater intelligence and automation capabilities built in," said Sherhart.
Sherhart suggested the new lines would appeal to VARs who wanted to sell products such as Dell EqualLogic but feared their customers couldn't afford it; the 12TB model will start at around £7,640, rising to just under £10,000 for a 24TB version.