Business comms specialist Aastra has announced the appointment of Colin Mann as its new UK and Ireland marketing manager.
Mann joins the firm direct from the channel, having previously worked with BT Wholesale and Cisco reseller Frontier Voice & Data, and has been tasked with increasing support levels for Aastra partners.
Aastra was declared the European market leader in the sub-100 extension SMB market for 2010, according to analysts at MZA, and the firm is particularly keen to engage with the Microsoft and HP channels.
Aastra UK managing director Alan Reeve said Mann's "epxerience in marketing both to end customers and within the channel community will be a huge asset to the business and to our resellers".
"We have some great new products in the market, such as our BluStar video solution as well as the Aastra 400 communication managers for SMBs, and Colin will play an important role in driving these into the market," added Reeve.