The consumerisation of Business Intelligence (BI) via mobile devices could help companies to reach many more users and drive greater adoption according to Gartner.
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The market research specialist reports that less than 30% of potential users of BI tools use them today because they are often difficult to use, slow to respond and deliver content of limited relevance.
Gartner argues that as users interact with internet-powered technologies, their expectations of IT are changing. BI users want to be able to pick up and use the technology without having to read a manual.
"The fact of the matter is that BI is not pervasive and adoption is not in line with the investment made by most firms," said James Richardson, research director at Gartner. "The consumerisation of BI technology offers a means for it to break out and reach many more users by offering faster, more user-friendly and more relevant BI."
Gartner described the concept of a single enterprise-wide BI product standard as flawed and companies needed to "face the reality of overseeing a number of BI platform components".
"The balance of capabilities offered and the relevance to the business will justify the effort incurred - by ensuring a better match to end-user needs and, therefore, a greater return on investment in BI," Richardson added.