Array Networks is lining up a renewed assault on the UK channel and has appointed Nubeon, the distribution arm of ICT provider Ampito, to build a channel around its application, desktop and cloud delivery technology.
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Array had previously done a substantial amount of business in the UK around 2005 and 2006 and won some major contracts, but retrenched in the face of the economic downturn. Rodolf Schmidt, sales director for Europe and Africa, said the appointment of Nubeon would help "readdress the market."
Late last year, the firm launched what it claims is the world's first 60 Gbps application delivery controller (ADC) appliance built on its new SpeedCore multi-core parallel processor platform, and reckons it has a clear advantage over its competitors for another 10 months at least.
"This will be very important for VARs when it comes to the datacentre consolidation going on this year," said Schmidt.
Nubeon sales director Nick Maria said: "The big advantage for us is this new SpeedCore platform. It's a big step change, and it outstrips what they did in the past; it not only competes with F5's BigIP but outperforms it with the 60 gig appliance.
"This is an area where F5 has been market leader, but Array has caught up nicely, and is cheaper, so from our perspective its an up-curve in the market," he added.
Nubeon will initially focus on snaring new VAR and SI opportunities, with an emphasis on those already selling application delivery controllers or SSL VPNs, and will offer additional services around Array's two-tier Total Value Programme, including pricing support, technical training and first-line support through its Matec Global managed services division.