Mitel CEO Rich McBee has set in motion a series of changes to the unified comms vendor's strategy, including a refocus of its R&D strategy on the mid-market, a realignment of its sales and channel model in the USA, and changes to its management structure.
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As part of the restructure, EMEA managing director Graham Bevington is to step into the role of executive vice president of international sales with responsibility for Mitel's EMEA operations. His replacement as EMEA MD has not yet been named.
At the same time company president and COO Paul Butcher has stepped down from his role. McBee now becomes president of Mitel, with the COO role being eliminated.
Mitel will also re-direct the bulk of its R&D investment to products serving the 100 to 2,500 seat market, which it says it has identified as a high-growth opportunity.
"We are committed to our Freedom architecture ... [and] will continue to innovate in this area to provide flexibility to both IT and the end user, and to take advantage of the opportunity in the mid-market segment," said McBee.
"Additionally, we intend to exploit our significant market leadership in voice virtualisation. This means continuing to partner with virtualisation leader VMware to jointly innovate in this area," he added.