Newly-formed telecoms distributor Daisy Distribution has set out its ambitions in the sector and moved to put clear water between its own business and that of its parent's other units, Daisy Communications, Wholesale and Servassure.
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The firm was formed in January from the union of various Daisy Group acquisitions, including Anglia Telecom and Fone Logistics, and specialises in fixed-lines, broadband, mobility apps and what it terms ancillary products.
It services both O2 and Orange and is now the sole UK distie of Vodafone airtime in the UK as well.
Managing director Dave McGinn told MicroScope that in contrast to Daisy, which provides its own range of business comms services and has previously stated it wants to rival BT in the space, the distribution arm would "only ever connect what the networks offer, using their brands".
"We don't want to see a conflict of interest with the networks and our partners [that would happen] if we were to start selling Daisy products," said McGinn, who joined Daisy through its acquisition of parts of Redstone in 2009.
He added that the firm shortly plans to start selling some Daisy services to its channel that its vendor partners don't provide, such as maintenance.
"Our systems are separate, so as a distribution partner there is no problem with being in competition with other parts of Daisy," said McGinn, who joined Daisy through its acquisition of parts of Redstone in 2009.
"They understand exactly what we are trying to do, and have given us the opportunity to allow resellers to sell a different product set," he added.
Added marketing head Julian Parven: "We want to expand our expertise to drive a convergence between fixed-line and ICT. That's very much being driven by the manufacturers, especially around the tablet portfolio."