Alcatel-Lucent rolls out SME strategy

Alcatel-Lucent has announced it is to give business partners in the UK and Ireland increased assistance in addressing the SME sector with the launch of a new strategy aimed specifically at the small to medium end of the market. The strategy, launched today, will include marketing campaigns, customis

Alcatel-Lucent has announced it is to give business partners in the UK and Ireland increased assistance in addressing the SME sector with the launch of a new strategy aimed specifically at the small to medium end of the market.

The strategy, launched today, will include marketing campaigns, customised sales and messaging guidance and sales methodology training.

A new incentive scheme launched in tandem with the SME drive will reward partners for high sales volumes into the sector, with a particular emphasis on dealers reselling Alcatel-Lucent's Office Communications Solutions 2008 package.

Alcatel-Lucent vice president of enterprise for the UK and Ireland, David Parker, said the scheme would help dealers focus on the lucrative SME sector. "[We are] fully focused on helping organisations transform themselves into dynamic enterprises regardless of their size," he added. "Our strategy will help partners facilitate further growth by arming them with the tools they need to reach these new markets."

Alcatel-Lucent, which recently appointed ex-BT man Ben Verwaayen to replace outgoing CEO Pat Russo, has also relaunched its mobility demand generation and sales positioning campaign, dubbed Business in Motion.

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