The EMEA market for unified communications (UC) kit and services will double in size by 2014, according to the latest figures from market watchers IDC.
With total sales in 2010 hitting $8bn (£5bn), IDC's analysts expect it to approach $16.6bn within the next three years.
Despite the upbeat tone of the figures, IDC senior research analyst, UC and collaboration, Isabel Montero, said this represented "moderate" year-on-year growth.
"[IDC] believes that the impact of the credit crunch across EMEA will continue to make enterprises more cautious when deciding whether or not to invest in new IT equipment," she said.
Added Montero: "Budgets in this region will continue to be more closely monitored, restricted or delayed until recovery in the economy is more notable."
IDC's survey also revealed that hosted UC services will become more dominant over the forecast period, with the trend being more notable among SMBs keen to outsource their communications in order to save on network management and maintenance. Predictably, this will have a knock-on effect on growth of cloud-based services.
Panic among legacy comms vendors will also take centre stage, said IDC, with firms keen to improve interoperability and compatibility likely to embark on a new M&A surge.
Montero added that many vendors and resellers would need to change their sales pitch to include line-of-business managers as well as IT departments, taking advantage of the trend towards integration of voice and data with business critical applications.