Cisco distributor Azlan has launched an on-boarding programme for partners keen to sell virtualisation as part of a UCS deployment.
The programme has been designed with assistance from both Cisco and VMware, and is designed to support resellers getting to grips with developing their virtualisation business.
The go!virtual programme will also give Cisco dealers access to extra rebates on UCS and Nexus deployments, said Azlan.
It includes the usual perks, including access to training and lead-generation resources, as well as assistance for resellers keen to migrate their customers onto more advanced Cisco gear.
Azlan converged infrastructure director Mark Walker said he expected UCS to be a "very significant growth opportunity over the course of 2011."
"We plan to idenitfy and engage with a significant number of partners ... and capitalise on that potential," said Walker. "It's an ambitious programme and one that represents a significant investment on our part."