Cisco distributor Azlan has launched an on-boarding programme for partners keen to sell virtualisation as part of a UCS deployment.
The programme has been designed with assistance from both Cisco and VMware, and is designed to support resellers getting to grips with developing their virtualisation business.
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The go!virtual programme will also give Cisco dealers access to extra rebates on UCS and Nexus deployments, said Azlan.
It includes the usual perks, including access to training and lead-generation resources, as well as assistance for resellers keen to migrate their customers onto more advanced Cisco gear.
Azlan converged infrastructure director Mark Walker said he expected UCS to be a "very significant growth opportunity over the course of 2011."
"We plan to idenitfy and engage with a significant number of partners ... and capitalise on that potential," said Walker. "It's an ambitious programme and one that represents a significant investment on our part."