Spending on business intelligence will be driven more through the channel and away from vendors over the next three years.
The prediction of 40% of trading on business analytics to go through integrators rather than vendors by 2014 has been made by Gartner which has identified the latest market trends, including the movement of BI functionality towards handheld devices.
Traditionally BI deployments have been fairly large ticket items which have encouraged customers to lean on vendors but as the software has evolved and the tools have become more manageable that situation has changed.
Gartner's latest research into the BI market has painted a picture of a world where customers have more confidence and are looking to work more closely with resellers rather than taking an off-the-shelf product.
"Gartner recommends that organisations allow business users to participate in any decision to purchase a software-only or services/software solution. They need to broaden their evaluations to include service providers, and evaluate them based on industry expertise and best practice," stated the analyst house.
BI is also going to extend beyond the confines of the IT department down to the fingertips of staff via the extension of the functionality onto hand held devices.
"By 2014, the metamorphosis of BI from IT-owned and report-centric will be virtually complete for a large number of organisations," said Neil Chandler, research director at Gartner.
"These organisations will change what types of BI and analytics they use. They will change how they procure them and from where they procure them from, and they will modify how information feeds decision making," he added.
Roger Llewellyn, CEO of BI and analytics player Kognitio, said data continued to increase and it was going to be a challenge for any firm trying to make sure they worked with the right partner, able to cope with the expanding demands from users.
"The amount of data organisations need to deal with is always increasing. The number of organisations that need to analyse that data, yet couldn't take on a large-scale in-house implementation, is always increasing," he said.
"The number of employees and users that need to share, access and analyse this data in order to perform their jobs is always increasing. As a result, the move towards BI and analytics becoming provided as a service, entwined with other IT and business functions, and being pushed out to a greater variety of users and devices is inevitable," he added.