Hewlett-Packard is setting its sights on establishing itself as a major security player having an impact on both resellers and customers.
Having established the HP Information Security division building on the expertise offered by the reseller Vistorm, which it acquired as part of the EDS acquisition, the vendor is looking to change attitudes to its brand in the security market.
Andrzej Kawalec, CTO of the security division, said that it accepted it had a challenge to change perceptions because "when people think of HP they don't always think of security".
"It has been a best kept secret because the security has often been hidden in large outsourcing deals," he said.
HP is planning to put its emphasis on services and helping users conquer compliance demands rather than going out to specifically sell a product set.
Kawalec said that given the current landscape with cosumerisation of technology along with a heightened fear of cyber attacks security was one part of the market that had been growing and would continue to expand over the next few years.
Dan Turner, head of HP Information Security, and former CEO of Vistorm, said it would be working with a number of partners and HP recognised the importance of the channel being independent of the vendor.
He added that as a result of its ambitions to grow the business quickly organically next year, by around 20% in the first half, it was looking to recruit and work with resellers.