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Google has announced it is increasing attempts to make life difficult for internet software pirates with a raft of measures designed to protect copyright holders.
Web piracy is increasing in both volume and impact on the channel and the latest steps taken by Google will be welcomed by those fighting the spread of illegal software.
In a blog post the search giant's general counsel Kent Walker has outlined the steps the company is taking to tighten the screw on software, music and video pirates.
After pointing out how the web had expanded and download services had emerged that helped users he underlined that, "along with this new wave of creators come some bad apples who use the Internet to infringe copyright."
"As the web has grown, we have seen a growing number of issues relating to infringing content. We respond expeditiously to requests to remove such content from our services, and have been improving our procedures over time," he added.
The main improvement promised is that it will act on copyright takedown requests in 24 hours. Software vendors have occasionally grumbled in the past on the length of time it took for Google to respond to demands for removal of illegal products.
One of the other main steps, which should reduce software piracy, is for Google to prevent terms that are associated with illegal downloads appearing in the autocomplete function in its searches.
The web firm also plans to work more closely with vendors to make authorised product material more visible to users searching for products.