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Worldwide end-user perceptions of the benefits of video-conferencing technology are beginning to evolve beyond the mere cost savings and travel reduction, according to new research.
A poll conducted by Ipsos Mori on behalf of Cisco has found that end-users are now saying that building trust, improving group collaboration and increasing competitive advantage are all factors that can be cited by the comms channel during the UC sales pitch.
Unsurprisingly, frequent video users tended to value the qualitative benefits to a greater degree than non-users, with 73% of regular users saying video technology had enhanced the competitiveness of their firms versus 42% of non-users.
Improving the work-life balance was cited by 70% of regular users against 37% of non-users.
The respondents, polled mainly from mid-market firms, also said that maintaining continuity of operations, reducing confusion and projecting a forward-looking view of their organisation to the outside world were important.
"We frequently hear from customers how they value the more qualitative benefits of TelePresence," said Cisco TelePresence Systems business unit vice president and general manager Odd Johnny Winge.
"This study validates that these benefits are just as powerful as the often-discussed travel and cost-reduction benefits," he added.