Networking vendor D-Link has relaunched its reseller programme pledging to increase upfront discount levels to partners and introduce a note of flexibility to proceedings.
"2010 has seen us take a big step into new areas of IP, cameras and storage," explained UK and Ireland general manager Chris Davies.
"We needed to widen the breadth of the partner programme, so this was the ideal time to revisit it and make sure it appeals to all levels," he added.
To this end, the new Partner+ programme will be split into four tiers, Reseller Plus, Volume Reseller, Solutions Provider and Expert Solutions Provider.
At the low-end, Davies said partners just starting to sell D-Link kit, or wishing to grow from a relatively small base, would be spared being made subject to "unrealistic" sales and revenue targets.
"As long as they keep a certain level of business per quarter going through their books they will get 2% margin support which we pass on through distribution," said Davies.
He added that the vendor was prepared to be flexible over the levels at which the threshold was set to account for seasonal variations, for example.
Partners in the Volume tier, which are mainly consumer e-tailers by D-Link's reckoning, will receive bespoke marketing collateral, support and SEO options. Solutions providers will have access to extra training facilities among other things.
At the top tier a limited number of partners that standardise on D-Link as their networking vendor of choice could receive upfront discounts of up to 10%, according to Davies.
All partners in the programme receive access to D-Link's Academy and Expertise Centre, which includes an online exam element leading to specialised accreditations, as well as pre- and post-sales support, marketing benefits and access to an online Partner+ portal.