At the recent InfoSec show in London the Technology Strategy Board, a government backed think-tank, put the challenge of securing digital identity at the top of the industry's agenda in the next decade.
The Board argued that without secure individual, company and brand identity future developments including remote working and the move towards micro-money would be undermined.
But according to research from analyst house Forrester the adoption of identity and access management by European firms remains low.
Its examination of the current state of the market revealed increasing customer awareness but low levels of implementation.
"We found that although European organizations, much like their North American counterparts, feel that Identity and Access Management (IAM) needs to be addressed sooner rather than later, adoption of even the most popular IAM technologies remains quite low," stated the analyst report.
One potential answer Forrester identified was cloud based offerings which could help those firms struggling with costs of deploying an IAM system.
"One way to at least mitigate the cost and time frame issues is to outsource at least some of the IAM technology pieces to a managed service provider," stated the report.
"To date, the immaturity of the hosted IAM market has stifled adoption -- but as cloud computing is developing quickly on the whole, and the IAM suite vendors are shouldering their way into the picture, expect considerable changes in the next two to three years," it added.