In the midst of the current confusion, wireless networking specialists have called for data resellers to brush up on their marketing plans, saying that wireless networking equipment ought to remain in demand.
"It is probably going to be bad for traditional suppliers, and if I was a wired vendor I would worry, but but the right-sizing message, that is scaling the network to the needs of its users, is a very powerful one," said Aruba's EMEA marketing director, Roger Hockaday.
Jim Calderbank, director of enterprise sales for EMEA at competitor Ruckus Wireless said: "Wi-fi networks are enough of an enabler to become essential. There's now a benefit to installing it because it will cut costs."
Ruckus has been targeting the healthcare vertical in particular, while Aruba is also strong in education, particularly universities.
"You have to challenge the way people have always done things, which is to spend a lot of money on wired networks," said Hockaday.
Citing the example of a recent installation for accountancy firm KPMG, Hockaday said that the business had been able to cut $2m (£1.4m) from its IT budget, with day-to-day OPEX down $750,000 per annum, simply through not buying new cabling and cutting down on its Cisco switch estate.