Symantec outlines partner scheme with focus on specialisms

Symantec has given notice to its reseller base that changes are coming to its channel programmes with an emphasis on technology specialisations. Changes in the global partner programme kick in from October and for a few months the existing scheme will run concurrently but eventually all partners wi

Symantec has given notice to its reseller base that changes are coming to its channel programmes with an emphasis on technology specialisations.

Changes in the global partner programme kick in from October and for a few months the existing scheme will run concurrently but eventually all partners will be moved to the revised system.

There will be around eight specialisations that are based around technology, for example data loss prevention, and for a reseller to gain platinum, gold or silver status they will need to have developed those focused skills.

Current specialisations include Endpoint management, foundational enterprise security and IT compliance and data loss prevention with more coming later this year.

Jason Ellis, EMEA channel vice president  at Symantec, (pictured) said tha jason ellis.pngt it wanted the relationship between customers and resellers to develop around technology.

"We want to be telling the customer there has been a fundamental shift in their relationship with partners," he said.

The announcement of the changes to the partner programme have been made this week at a reseller event the vendor has been holding in China but Ellis said the timing of the announcement meant that resellers had time to skill-up.

"Time is on our side and we have already got several very capable partners that can immediately reach specialisations," he said.

The revised partner programme starts in October and Paul Lyden, director of EMEA partner programmes for Symantec, said that there would be plenty of time for resellers to start making the transition but it did not expect a complete switch.

"We are not 100% expecting every partner to become specialised in an area of technology and they might continue to focus on market segments like SME," he said.

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