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SAP's senior management must have been expecting it but the move by rivals to exploit the current uncertainty stemming from the surprise departure of the CEO Leo Apotheker has started.
Leading the charge is NetSuite, which has waded in with an attack not just on the management team but its rival's technology.
Craig Sullivan, vice president of international products at NetSuite, reacted to the conference call hosted yesterday by SAP's chairman of the supervisory board Hasso Plattner by picking up on his rival's acceptance that things had gone wrong.
"SAP is acknowledging its current issues. These issues include a messed-up product strategy, loss of market share to competitors such as Oracle and cloud computing vendors such as NetSuite, and trouble adapting to the cloud computing model," said Sullivan.
"SAP's problems have been mounting for some time - businesses are turning away from stone-age, on-premise software, and the ongoing failure of SAP's venture into cloud computing with BusinessByDesign is seeing its customers look elsewhere," he added.
In the conference call yesterday Plattner said there had been great fanfares when rival's stole customers but he had not heard similar fanfares as the customer's came back to SAP, which he insisted they had started to do.