Niman and Mills are encouraging resellers to compete for glory in a nationwide challenge - on the go-karting track, writes Linda Endersby.
As official Fusion Data installation distributors, they have teamed up to launch the Formula Fusion 2012. The season will run across the country until October.
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Regional heats are already underway with dealers and data installers revving up for glory and a shot at a driving prize. Six heats will see the competitors reaching speeds of up to 80 miles an hour in karts barely an inch off the ground.
The top four drivers from each session qualify for the Grand Final Grand Prix at Whilton Mills in Northamptonshire on October 12th, when the industry's fastest driver will be crowned.
The first heat at Thruxton in April attracted 20 customers who were eager to show off their driving skills despite some testing weather conditions. Forthcoming events include: Three Sisters at Wigan on 29 June and Teesside Karting in Middlesbrough on 20 July.
The winner will enjoy a supercar PalmerSport driving day, putting some of the fastest cars on the planet through their paces at Bedford Autodrome.
Nimans' dealer sales director, Tom Maxwell, said: "With one extra regional qualifier and two new circuits on the calendar this year, drivers have the chance to test their driving skills on some of the most prestigious outdoor kart circuits in the UK. There's sure to be plenty of thrills and spills!"