Welcome to HP's 'Printing Resource Centre', in association with Microscope - over the course of the next six months we'll be sharing everything we know about the inkjet business; insight which we hope will help you raise the profile of the HP Officejet Pro Printer portfolio, and highlight its role in the modern business environment.
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In essence, this will be a resource centre for everything you need to know about the inkjet market, and how you can drive higher margin for your business through optimised sales of the products involved, and how through doing so you can become a more strategic printing partner to your customers.
We'll kick this off with an overview of the market potential and the considerations which need to be taken into account when looking at making the right choice between inkjet and laser. Here you can find independent industry reports which demonstrate the opportunity for resellers, as well as more information on the savings - both financial and ecological - that inkjet can bring.
Following this, we'll focus on the SMB market, and discuss how the right print decision can drive business success for start-ups and small businesses. Among other things, we'll be discussing how colour can be an affordable way to raise business profile and brand perception - a key opportunity for small businesses in the current economic environment.
Further down the line you will be able to learn about the productivity inherent in inkjet printing, and how this can provide a measurable return on investment through reduced overheads and downtime; and more about HP's unique, market leading ePrint technology and how it is empowering businesses to operate in a mobile environment.
Throughout the campaign, these key topics will be brought to life through:
- Editorial features by the best writers at Microscope
- Regular interviews with the key executives within HP on their specialist areas
- HP executive blog posts
- Reseller Q&A profiles on why they sell inkjet
- Regular product reviews from the HP Officejet Pro Printer portfolio
This resource really will become a one-stop-shop for everything you need to know about the inkjet market and the business opportunity it brings!
The HP Team