Softcat has hired former Equanet and Insight public sector sales head Jamie Burke to lead its charge into the government space.
Burke, who starts on 4 April, spent over three years at Insight as sales director and public sector sales director before he left in December. Prior to that he held senior positions at Equanet and DSGi.
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The public sector accounts for just 5% of Softcat's sales, confirmed managing director Martin Hellawell. However, he wants to make a play for the sector despite the government's budget cuts.
"We only started in the public sector last year following our CITHS [framework] accreditation, operations director Doug Sawell was baby sitting that unit but Jamie will come on board full time," he said.
The public sector team is 15-strong but Burke will be handed responsibility to put together a business plan.
Hellawell said: "Clearly it is an area that we want to invest in heavily".
To date Softcat has made inroads in the education and NHS but planned to spread its net "quite wide".
Hellawell agreed the government was in budget cutting mode but pointed out he was initially after a relatively small piece of the action in a multi billion pound market.
Only last week, research from VMware showed that local councils were being asked to cut IT budgets by 6%, slightly down on the 7% expectation they voiced in the firm's research last autumn.
However, Mark Newton, UK managing director at VMware, revealed that less than half of those surveyed had already made the necessary cuts to thier budgets and he viewed this as an opportunity for the channel.