EMC confirms Giddins as EMEA distie manager

Industry veteran Amanda Giddins has pitched up at EMC as EMEA distribution manager, months after leaving Brocade.

Industry veteran Amanda Giddins has pitched up at EMC as EMEA distribution manager, months after leaving Brocade.

She spent less than two years as EMEA channel sales director at the networking vendor and joins storage behemoth EMC at a time when it is reworking its channel model to engage with partners in a friendlier way.

"Her appointment strengthens the partner team as EMC continues to develop a consistent strategy for distribution and indirect partner recruitment and enablement," said Nicolas Leblanc, EMC EMEA channels and mid market director.

The reasons for her departure from Brocade, which came at the same time as UK country manager Paul Phillips, were not given but channel sources close to the vendor reckoned sales did not match expectations.

The recent launch of EMC's VNX/VNXe range will be boon for distribution partners Avnet, Magirus and most recent appointment Arrow ECS, said Leblanc, as the vendor builds its channel programmes as part of its mid-market efforts.

MicroScope+

Content

Find more MicroScope+ content and other member only offers, here.

Read more on Storage Virtualisation Solutions and Services

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

ComputerWeekly.com

  • CIO Trends #6: Nordics

    In this e-guide, read how the High North and Baltic Sea collaboration is about to undergo a serious and redefining makeover to ...

  • CIO Trends #6: Middle East

    In this e-guide we look at the role of information technology as the Arabian Gulf commits billions of dollars to building more ...

  • CIO Trends #6: Benelux

    In this e-guide, read about the Netherlands' coalition government's four year plan which includes the term 'cyber' no fewer than ...

SearchITChannel

Close