Fujitsu is urging resellers to piggyback on the success of Apple's iPad to peddle its T Series LIFEBOOK convertible notebooks.
Through its joint venture with Siemens the Japanese vendor was among the household brands to launch tablets nearly eight years ago but the platform was assimilated into standard PCs and only made popular by Apple's slate this year.
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"Some PC vendors are trying to capitalise on the success of the Apple iPad but in our view, the convertible PC format is a much better option for serious business users," said Fujitsu channel markrting and development manager Ian Leigh.
Tablet PCs include "more features and functionality" and are "more robust and flexibe" but just as portable as slates.
"We think that resellers can capitalise on the higher levels of interest being generated by the slate format to boost their convertible sales," said Leigh.
The iPad, launched in April, has already had a disruptive impact on consumer notebooks shipments and analysts at Gartner have warned CIOs to ignore the device at thier peril.
Apple distributor Ingram Micro revealed early in the autumn that the business opportunity for iPads was opening up, specifically among organisations with field sales forces.
Vendors including Dell, Viewsonic, Acer and most of players have launched or have plans to do so next year, so competition in the market will only intensify.