SCC has jumped through the requisite hoops to bag Microsoft and Citrix's V-Alliance accreditation, becoming the first reseller in the UK to complete the exhaustive process
The software duo first set up the V-Alliance programme in Germany late last year, providing training, sales and marketing support to partners deploying the joint Microsoft Hyper-V, Citrix XenServer and XenDesktop stacks.
It has now been extended to the UK in the midst of a Windows 7 led corporate desktop refresh and SCC chief technology officer Rhys Sharp reckons "almost every single one of our customers is looking at virtual desktop deployments".
The soothsayers at Garnter have forecast worldwide virtual desktop sales of $65.7bn by the end of 2013 and the fight is heating up between Microsoft/Citrix and VMware, the heavyweight in server virtulisation.
Sharp said it had backed the V-Alliance in desktop virutalisation because "we believe the Citrix front-end offers the better user experience".
There are only expected to be about six or seven V-Alliance members in the UK and getting the badge is not easy; partners must be enroled in both Microsoft's partner Networks and one of Citrix's programmes.
Resellers must identify and log three joint project leads, while several individuals at a partner are required to sit four Microsoft certifications and three from Citrix.
"It is pretty intensive, you are showing a fair bit of commitment to do it," said Sharp.
2010 was touted to be the break through year for desktop virtualisation and while deployments are picking up as CIOs move beyond the trial phase, some customers still find the technology challenging.
"There are so many options out there [for customers], how do they pick the right one? We see this Alliance as a way of differentiating ourselves in that space," he added.