HP spare parts distributor Chiltern IT has recruited former WStore head honcho Tony Price as commercial director.
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He told MicroScope: "One of the reasons I came on board is to change the culture from being reactive to more sales driven, I plan to grow the sales team and look at new manufacturers."
Currently, Chiltern supplies HP its spare parts and refurbished ones from Dell and competes with the likes of Westcoast, ACAL and rapidly growing Scandinavian outfit EET.
It is based next door to the M25 in Gerrards Cross and employs 20 staff.