HP overtaken by Acer in EMEA PC stakes

Hewlett-Packard has been knocked off the top of the EMEA PC market by Acer as its professional mobile business showed signs of weakness. Shipments in the region were up 21.6% but HP was way off the pace with growth of 15.2%, taking its market share from 20.8% a year ago to 19.7%, according to preli

Hewlett-Packard has been knocked off the top of the EMEA PC market by Acer as its professional mobile business showed signs of weakness.

Shipments in the region were up 21.6% but HP was way off the pace with growth of 15.2%, taking its market share from 20.8% a year ago to 19.7%, according to preliminary data from Gartner.

The recovery in the PC market continues said Mikako Kitagawa, principal analyst at Gartner, but HP has again lagged sales posted by the Asian vendors as it "tried to protect product margins in key areas."

"[HP] underperformed in Europe, the Middle East and Africa with weak professional mobile growth," he added.

This was in marked contrast to Taiwanese vendor Acer which leapfrogged HP fuelled by 37.1% growth to take a 21.3% market share.

One-time direct selling purist Dell suffered worse that HP, recording 10.8% growth in EMEA, "as its UK concentration and consumer performance weighed down its performance."

The continued rise of the Asian vendors could also be seen in the numbers filed by ASUS and Toshiba, which were up 96.5% and 22.8% respectively.

At a global level, shipments rose 20.7% and end-user spending went up 13% indicating the "ongoing improvement of the PC market," said Kitagawa.

HP continued to head up the global market but also grew below the market pace, rising 12.3%.

MicroScope+

Content

Find more MicroScope+ content and other member only offers, here.

Read more on Desktop PCs

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

-ADS BY GOOGLE

ComputerWeekly

SearchITChannel

Close