The European president at Arrow Enterprise Computing Solutions (ECS) has confirmed that the Sphinx Group brand will disappear in the summer as the acquired business forms the backbone of its networking and security division.
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As revealed yesterday, Arrow ECS made Nottingham-based Sphinx its umpteenth purchase in the UK to create a €100m (£83.2m) business in the networking and security channel.
"The plan is to build a networking and security Centre of Excellence in Nottingham," Laurent Sadoun told MicroScope, "the former operational management will take an important role in this new division."
The 100-strong team in the Midlands builds upon the 40 staff at Arrow's small networking and security business in Reading, which will remain as the south of England operation.
Front office integration will be completed by the summer and the back office systems including CRM and ERP are expected to be integrated the end of the year, said Sadoun.
Only in January, the distributor unified its branding on a global basis, replacing DNS in Europe with Arrow ECS so its decision to "remove" the Sphinx brand in the summer will come as no surprise.