IBM turns its back on PartnerWorld 2010

Resellers have branded IBM's decision to cancel PartnerWorld for the second consecutive year as a missed trick. The annual event was called off in 2009 due to the economic crisis but with the recession lifting, the way was clear for it to be put back on the agenda. However an IBM spokeswoman told

Resellers have branded IBM's decision to cancel PartnerWorld for the second consecutive year as a missed trick.

The annual event was called off in 2009 due to the economic crisis but with the recession lifting, the way was clear for it to be put back on the agenda.

However an IBM spokeswoman told MicroScope it had again decided to forgo a global conference in favour of running small scale local gatherings for resellers and integrators.

"Instead of one global meeting, our partners continue to actively participate in a variety of local business partner summits, web-based conferences, education events and regional technology and solutions forums," she said.

This has disappointed Tom Kelly, UK managing director at IBM Business Partner Logicalis, "By not running PartnerWorld, IBM is losing a huge opportunity."

"Other manufacturers hold a global event for partners each year which ensures the real issues are discussed; solutions selling, trends in the market and competing with rivals," he said.

The competitive environment was intense he added and local events that IBM ran last year to replace the global shindig did not quite hit the spot. "Partners really need to see the guy that is leading the troops in a worldwide theatre."

Nick King, chief executive at Apex Computers, said a top level view of the market had been lacking from Big Blue during the toughest trading climate on record.

"PartnerWorld would rejuvenate the channel, we have not had a lot of messaging out of IBM from a global strategic standpoint," he said.

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