Samsung has brought on board channel veteran Nick Offin to manage UK printer reseller partners and HP old timer Geoff Osborne to oversee public sector accounts.
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Offin who worked at Olivetti and Compaq, was most recently sales director at UPS powerhouse APC MGE while Osborne managed public sector sales for HP's print portfolio during his 22-year tenure at the firm.
The Korean firm has set its sights on knocking HP from the top of the printer market and Graham Long, Samsung vice president for the UK and European IT operation said the appointment would bolster its bid.
"With significant experience in the IT and print industry, Nick and Geoff's backgrounds make then invaluable additions to our team," he said.
The recession has been less kind to printer products than other sectors of the IT industry; in 2009, EMEA shipments fell 17.8% year-on-year and revenues dropped by more than one fifth.
However all the major vendors, aside from Samsung, experienced a double digit decline in sales while the Korean giant dipped 2%.
Meanwhile, former Samsung UK printer boss Geoff Slaughter, who left the firm at the tail end of 2009 has returned to his previous long standing employer Canon as director for global accounts.