European printer market dips again reveals Context

Far from moving into a recovery position the printer market across Europe actually shrank last month, according to data by analyst Context. The number of laser and inkjet devices soldby distributors operating in the region fell 6% in January compared to a year earlier, while revenues went down 8%.

Far from moving into a recovery position the printer market across Europe actually shrank last month, according to data by analyst Context.


The number of laser and inkjet devices sold by distributors operating in the region fell 6% in January compared to a year earlier, while revenues went down 8%.


"Although the rate of sales decline started easing off in September 2009, when unit sales fell 22% year-on-year, we are still in negative growth," said Context bigwig Jeremy Davies.


"In fact, January 2010 was worse than December when sales only fell 4%," Davies added.


The cross-over from single to multi-function machines accelerated, particularly MFP inkjets which grew unit and revenues 8% and 9% respectively, despite falling average sales prices.


The data - collated from the UK, France, Germany, Italy, Spain, the Netherlands, and Poland - showed that HP eclipsed its rivals with 59% market share.


In second place Epson held 16%, Canon had 6.3%, Brother 5.6%, Samsung 4.6% and Lexmark 3.7%.

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