Acer has played down the impact that the long awaited corporate refresh will have on the PC market next year.
In the third quarter the Taiwanese firm became the number one selling PC vendor in EMEA after knocking HP off the top spot but analysts warned that the corporate upgrade cycle touted by Dell will reorganise vendors' ranking.
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However, Walter Deppeler, senior corporate vice president at Acer Group, told MicroScope that its core SME and consumer segments would continue to increase share in the overall PC market on the back of notebook and netbook sales.
"There will also be a healthy corporate market but the impact on the total market is not going to be so big because overall the large corporates have reduced their workforce over the last three years so the installed base has been constantly decreasing," he said.
According to market data in 2009, the only segment of the PC market that has been growing is the consumer mobile space, something that has played to Acer's strengths.
Deppeler reckoned the SME community, the second string to Acer's bow, would contribute more in terms of shipment figures than large enterprise in 2010, which explains why the company has pushed ahead with its server strategy.
When it reintroduced the Gateway brand earlier this year to Europe - purely for professional users - Acer wanted to work with a small band of resellers in each country.
"We said we were not going to roll out the Gateway brand too fast," said Deppeler, "it is better to speed up the Gateway expansion at a point in time when the market starts to show some signs of recovery of the business."