EMC readies mid market resellers for cloud services push

EMC will ramp up the technical and sales courses for mid-market resellers this year to help them get to grips with selling cloud services. The US tech monster is developing internal clouds for customers but has recognised that it needs to train partners to sell external clouds, a model that some

 

EMC will ramp up the technical and sales courses for mid-market resellers this year to help them get to grips with selling cloud services.

 

The US tech monster is developing internal clouds for customers but has recognised that it needs to train partners to sell external clouds, a model that some continue to wrestle with.

 

“Our biggest resellers are already selling or getting trained to sell cloud services but tier two partners need to change their mindset in that particular area,” said William Hendrickx, EMC senior vice president for the global channels office.

 

The exponential growth of data storage overshadowed IT budgets and this would force many companies to embrace the cloud as they seek to cut cap-ex, he added.

 

Mark Butcher, B2Net sales manager for the south said it was already deploying services for customers via its data centre but agreed many traditional resellers would struggle with the cloud and needed vendor training.

 

Business ISP Easynet Connect today published research that 50% of SME’s surveyed planned to use cloud services in 2010.

 

“Cloud computing has been on the business radar for some time and our report proves that we are at the tipping point for mass adoption amongst small and medium sized businesses,” said Easynet Connect boss Chris Stening.

 

However, the report also indicated that many were not prepared for a “significant shift in their business operations” including creating a formal migration strategy, increasing security and something as basic as having a good Internet connection.

 

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