Brother has entered into the A3 inkjet mutli-function market with a product aimed at breaking into the home office, education and construction markets.
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The vendor has put a starting price tag of around £250 on its printer aiming to attract a set of customers that might have found the entry point too expensive in the past.
Phil Jones, sales and marketing director at Brother UK, said that it had made A3 the same proposition for users with the 6000 series as A4 but it would not result in reduced margins for resellers.
“Not only have we made A3 printing affordable whilst conserving margins, but these new products open the idea of A3 up to a host of new markets, from construction companies to art and design colleges,” he said.
He added that it planned to build on its recent appoint into the National Education and Printer Agreement by pushing the products into the education market via the channel.
Earlier this year Brother introduced a leasing model that was aimed at reducing the amount of uncertainty users had in predicting their print costs.