Parallels signs SITS to boost Northern coverage

Virtualisation specialist Parallels has signed up a gold partner SITS in the North of England to extend its geographical coverage.

Virtualisation specialist Parallels has signed up a gold partner SITS in the North of England to extend its geographical coverage.

The vendor has been building a channel aimed at helping it increase its share of the corporate market and appointed Computacenter as a gold partner last year as part of that campaign.

Russell Blackburn, UK country manager at Parallels, said that if you were trying to increase sales into local businesses in the North it required a local partner that had already established relationships.

“There is an opportunity to take the technology and virtual desktop infrastructure into fairly large sized accounts,” he said.

He added that despite the downturn the interest in virtualisation, which was credited with companies cutting costs, was remaining strong and “the pipeline is one of the best we have seen”.

Phil Cambers, commercial director at Newcastle-based SITS,said that it would be adding Parallels Virtuozzo Containers sever virtualisation product to its portfolio and believed it would complement its existing approach to the market.

“As an independent virtualisation consultancy we need to have another string to our bow and look for a different approach,” he said.

He added that it had opted to concentrate its business solely on virtualisation and was prepared to enter into partnerships with resellers that were not as familiar with the ins and outs of the technology.

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