Magirus has extended its trading relationship with FalconStor from mainland Europe to the UK and believes the uncertain economic climate could increase storage virtualisation adoption as companies look to consolidate.
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The distribution agreement will include virtual tape library and deduplication technologies as well as its virtualisation software IPStor Enterprise Edition.
Andrew Binding, Magirus vice-president for northern Europe and the UK managing director, said VMware’s server virtualisation had made users more comfortable with the concept.
"Server virtualisation clearly helps to drive efficiencies in the data centre both economically and environmentally but storage is also a large cost to the business so this is a natural step," said Binding.
He added, "This year, as we face an uncertain economic climate, becoming more efficient and driving down costs will be the key and in many ways the credit crunch may help fuel virtualisation whether it be servers or storage."
Thomas Barrett, regional director for northern Europe at FalconStor, did not expect a "tsunami" type impact on sales of virtualisation as a result of the economic climate, but agreed it would help.
Magirus will sit alongside Hammer in FalconStor’s channel and as a VMware partner already has virtualisation skills in place to develop reseller relationships but Barrett said it was looking to appoint a third distributor.