Network infrastructure vendor Juniper has today announced a complete refresh of its strategy and partnerships with the intention of beating rival Cisco at its own game.
In a key move, Juniper has opened up its Junos software IP to third party developers through a platform called Junos Space.
The platform is a Web 2.0 interface designed to drive development of new network management applications and services built around what Juniper refers to as the "brains" of the network.
Juniper enterprise marketing head Trevor Dearing told MicroScope resellers would be encouraged to engage with the new platform.
"Third party apps bring value-add and widen the overall opportunity for our partners," he claimed. "They can create new areas of specialisation for themselves, which gives them a different proposition."
Dearing said the move was an obvious step to deal with the growing trend towards openness and mobility in the corporate network, and the numerous issues around network management, especially security, that the changing landscape is throwing up.
"Our competition isn't in a position where they can open up the software like this," he asserted.
Juniper also expanded its partnership with Blade Network Technologies, giving the Nortel spin-off exclusive rights to develop Junos-based Ethernet switches for blades servers.
These will be delivered next year through Blade's own OEM partners, which include HP, IBM and NEC.
Blade CEO Vikram Mehta said the partnership would allow the two firms to serve customers who want a common network operating system at all layers of their corporate network.
"These customers previously had no choice and were required to turn to Cisco," he said.
Also on the table is a new OEM agreement between Juniper and Dell, under the terms of which Dell will deliver Juniper services routers, Ethernet switches and services gateways running the Junos platform through its PartnerDirect channel.