Precise calls on resellers to exploit Symantec APM gap

Application performance management (APM) specialist Precise is looking to exploit the decision by its former owner Symantec to stop producing APM products into the market telling its resellers to target customers looking for an upgrade path.

Application performance management (APM) specialist Precise is looking to exploit the decision by its former owner Symantec to stop producing APM products into the market telling its resellers to target customers looking for an upgrade path.

Precise was spun out of Symantec last year being sold to venture capitalists and has been building a European operation to push its own products and help resellers target Symantec customers.

The vendor has just appointed Greg Nice, former EMEA business manager BMC, to head up its channel operations in Europe.

Ed Colonna, vice president of global marketing at Precise,said that Symantec had made the decision not to continue supporting products in the application management market and that set the clock ticking for customers to find alternatives.

“They have told customers and advised them to establish a relationship with Precise. Some of the users were upset but the channel needs to tell them they have options,” he said.

He added that it had been rebuilding its European operations and the appointment of Nice would put more focus on partner recruitment.

At the time of the Symantec APM withdrawal announcement Gartner said that although it would benefit Precise the vendor would face challenges.

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