With Barack Obama due to take over the US presidency on Tuesday,
the President-Elect's team has been using customer relationship
management (CRM) to connect with US citizens.
The Obama-Biden Transition Team has used Salesforce.com's CRM to
enable citizen participation, where people can make their voices
heard to the new president on the
Change.gov
website.
The website will be used as part of the government's effort to
foster greater collaboration with citizens and demonstrate
transparent government. The
application is now
live.
Valerie Jarret, co-chair of the Obama-Biden Transition Team,
urged Americans to log onto Change.gov. "It can be about energy,
healthcare, or reduction of our dependence on foreign oil. You
decide what is important to you. Other citizens will then be able
to read your ideas and make comments and suggestions. You may even
hear from the transition team," she explained in a video on the
site.
The top ideas will be presented directly to President-Elect
Obama and his cabinet following the inauguration in the form of a
briefing book entitled The Citizen's Briefing Book.
Salesforce CRM was implemented in less than four weeks.