Best use of social media – public sector
Runner-up: Idea Street
The Met Office has used a range of integrated social media channels and IT to create a social community to help keep people safe and well, informed and educated about the weather across the UK when it matters.
The Met Office utilises Twitter, Facebook, YouTube and its blog to help keep people up to date about the latest weather. Its team of weather experts build engagement with followers, making sure that they know everything from if they can hang their washing out, go walking on the moors or if severe weather is expected.