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The annual Consumer Electronics Show (CES) has kicked off in Las Vegas with plenty of eye grabbing products vying for the attention, including televisions, self-driving cars and a plethora of smart home products.
From a channel perspective there are launches of more traditional hardware products that will shortly be coming through distribution and there are some senior industry figures using their keynote slots to signpost areas that should be of growing interest to resellers.
Intel's CEO Brian Krzanich used his platform at CES to underline the firm's belief that virtual reality is going to be an area that will deliver growth in the future.
There have been some suggestions that virtual reality might be a fad limited to certain segments, including gaming and entertainment, and only have a limited impact on the business world. But Krzanich took issue with that view of the future stating that some of the tech on view at CES was not limited to the consumer market.
"Technology today we believe is extending far beyond the classic consumer electronics and extending to every experience you have today," he said.
"I know a lot of people are questioning 'is virtual reality going to take off?' 'Is VR going anywhere?'" he added "We have a lot more technologies coming over the next few years and we believe Intel is leading this unprecedented change and make this vision a reality."
He added that Moore's Law was "alive and well" and it was nowhere better demonstrated than with VR, where the need for processors that could cope with huge amounts of data was crucial.
One of the places where VR would have an impact in the commercial world was in jobs that had an element of danger, like pipeline inspection, where a user could take a look using the combination of VR and cameras on a drone.
"All of this we believe is one example of how work can be transformed by virtual reality. Inspections, search and resuce, dangerous work it can save lives, it can save money and it can save time and those are the solutions we believe will bring value to the end user," he said.
Intel is not alone in using CES as a venue to talk about VR and Microsoft is another big name that is promoting the technology with its HoloLens option.
Microsoft is pitching the product at verticals including architects, product design, construction and education and made the device available in the UK towards the end of last year.
Overall there are 261 exhibitors in the augmented and virtual reality category at CES, which is the largest number that have turned out to promote the technology.