Jakub Jirsk - Fotolia
In the space of less than a week Sage has formed a couple of partnerships that are designed to increase its reach into the SME market both via the cloud and through delivering improved levels of support.
At the start of the week, the accountancy software player decided to take its two decade old relationship with Microsoft to the next level and forged a global agreement that will give the UK firm the chance to collaborate on future product development, which should involve new products.
Sage will be building its next generation accounting software based on Microsoft's cloud platform giving both firms the chance to widen their offerings to the SME market.
Now the firm has looked to the delivery side of the equation and formed a global alliance with PwC giving the consultancy firm a role in supporting SME customers.
Although global the partnership will start in the UK with Sage using its Sage Live online accounting product and PwC's cloud based My Financepartner service.
The PwC product will provide the chance for Sage Live users to get advice about how their business is performing and some tips about keeping on the right side of the compliance regulations.
Alan Laing, executive vice president, Global Strategic Partnerships & Alliances, Sage said that the advice that PwC could offer would be pof real value to SMEs and they, "simply haven’t been able to access in the past".
He added that it expected it to have a significant impact on SMEs helping them run the financial side of their businesses.
In response, Tony Price, UK PwC partner, leader of My Financepartner service, said that providing the right sort of insights into how a business was performing aided SME growth ambitions and gave customers a chance to see their business in a different light.
Earlier this summer at its Sage Summit event the vendor revealed that it was taking a different attitude towards partnerships and not only was it looking to strike up industry relations with key partners but it would also be making life better for its resellers and ISVs.
Some of the changes to its philiosophy, putting partners first, have already started to be rolled out in the ISV world and further enhancements to the reseller programme should come this autumn.