This seems to be the time of year when refreshed partner programmes come into effect with 1 July chosen by many vendors as the moment they pull back the curtain and reveal what they have been working on for the last few months.
The spotlight has now fallen on Netgear, which has launched a partner programme designed to make it easier for resellers to work with the vendor.
Having hired Renee Meisenbach to run worldwide channel efforts last November netgear looked to her to mprovide leadership around the channel partner programme and she has come up with a global programme that has the flexibility for local tweaks.
The vendor's solution partner programme has the three tiers that most programmes deliver with basic, platinum and platinum +, but it is around the support it is increasing partners at the low end that the vendor is making some real efforts.
The top tier partners, comprising around 35 in number in the UK, will be given support from the vendor but access to training and the educational materials will be available to all partners.
“As our new partner programme becomes available around the world, we wanted to ensure a globally managed programme consistent across regions that makes it easy for VARs to work with us and profitably grow their own businesses,” said Meisenbach.
“We recognise that a successful channel programme is not based on technology alone, but on a shared effort to drive business opportunities and revenue," she added.
From a UK perspective the programme is going to be used as a way of rewarding those resellers that have worked with the vendor in the past year.
Help to all
Netgear has taken a coujple of major decisions with its pqartner programme. The first is to make it global and the second is to provide a set of benefits to all basic partners
• Online and advanced Return Material Authorisation
• Joint sales call support
• Training and certifications programmes
• Government/education discounts
• Deal registration programme
• Product evaluation request
Peter Hannah, regional director for UK & Ireland at Netgear, said that the changes it had made were part of the evolution of its relationship with the channel.
"Increasing our partner base was the aim last year. As part of that development we are investing further in solution based partners," he added " As they have invested in us so we want to invest in them."
He added that it would also be using the programme to underline the breath of possible solutions that it could offer the market and as a result it was still open to fresh talent signing up: "If any partner thinks there is an opportunity they should talk to us".
The Netgear announcement was made worldwide and Hannah said it is now planning to bang the drum loudly to get partners up to speed with the changes and to underline the benefits of going for the platinum and platinum + levels.