The time has arrived: Apple Watch finally announced

Impressive iPhone 6 overshadowed by hotly anticipated Apple Watch

Apple’s much anticipated leap into the world of wearable technology has finally begun with the announcement of the Apple Watch.

The Apple Watch features a sapphire crystal display and makes use of a ‘digital crown’ on the side of watch. In the advert, a wide range of bands and finishes were shown, ranging from sports designs to an 18-karat gold strap. CEO Tim Cook called the watch “the most personal device we have ever created”.

As expected, a heart-rate sensor, accelerometer and gyroscope feature in the watch, which is capable of monitoring health and fitness and feeding back to other iOS devices. Siri and turn-by-turn navigation are also included in wearable computer.

The Apple Watch uses haptic feedback to notify its wearer of alerts, charges wirelessly and requires an iPhone 5 or above to operate.

The iPhone 6 and iPhone 6 Plus also made their debut at the special event in Cupertino, California. The two devices are virtually identical other than physical size. The iPhone 6 comes in at 4.7 inches and the iPhone 6 Plus at 5.5 inches, both of which are larger than the current generation.The iPhone 6 Plus will also have a Full HD display, compared to the1,334x750 pixels seen on the iPhone 6.

Both devices have a next-generation A8 processor, which Apple claims to be 25% faster than the iPhone 5s and 50% faster when it comes to graphics rendering.

The phones support 802.11ac and 150Mbps 4G LTE. A feature which may come in handy for business users is Wi-Fi calling, which will enable users to place calls over Wi-Fi when the cellular network is unavailable. EE is currently the only UK telecoms provider supporting the feature, with more expected to follow.

Apple also announced its new automated payment system which utilises NFC technology to carry out transactions. A number of chains have already agreed to install the payment technology in retail stores.

The new iPhones will go on sale September 19 and the Apple Watch is expected to be available from early 2015.

Read more on Finance and Credit