Stores are increasingly featuring touch-screens that customers can interact with to enhance the shopping experience.
These could be on the shop floor to help customers find products that are not on display or in the changing room to help customers order a different size and share their experience externally through social media.
The above photo shows interactive screens in New Balance, a sports apparel store where consumers often visit to purchase custom-made running shoes.
Using the touch-screens customers can experiment with different shoe styles and colours to develop their own version of the shoe they want to buy.
Another instance of similar technology is the True Religion store in New York which features touch-screens which help customers to search the retailer’s entire catalogue regardless of whether or not these products are in the store.
Customers can order these products for delivery or click-and-collect technology with the help of the store associates.