Nicola Mendelsohn has been vice-president of Europe, Middle East and Africa operations at Facebook since 2013. She is responsible for growing Facebook’s advertising revenue and improving relationships with brands across the region. She has served as president of the IPA (Institute of Practitioners in Advertising) and WACL (Women in Advertising and Communications London). She was executive chairman and partner at the Karmarama advertising agency for five years. She is chair of the corporate board of Women’s Aid. Mendelsohn is also director of the Women’s Prize for Fiction, industry chair of the Creative Industries Council, non-executive director of consumer goods firm Diageo and co-president of charity Norwood.